Rhode Island Chronicle

BarCodeReality urges brands to claim their barcodes and transform them into content portals

 Breaking News
  • No posts were found

BarCodeReality urges brands to claim their barcodes and transform them into content portals

April 27
18:36 2023
A global media landscape disruptor, BarCodeReality, transforms existing barcodes into a content portal, enabling brands to get closer to their customers than ever before. The company utilizes advanced cryptography, secured content management, and customer data responsibly and thoughtfully to help brand owners delight their customers unprecedentedly.

BarCodeReality, a global media landscape disruptor, urges companies worldwide to claim their barcodes in its ecosystem. The company has transformed every existing barcode into a content portal, enabling brands to get closer to their customers, using a revolutionary approach involving number theory, cryptography, and other technology. With the BarCodeReality app available for free on iOS and Android app stores, any content available on the web can now be streamed via barcode. This includes calls, chat, web, video, streaming AR/VR, social media, interactive games, and live and exclusive content relevant to a brand’s audience.

According to BarCodeReality, barcodes are the cyber equivalent of billboards. Brands should consider them valuable latent assets, allowing them to control their content and establish powerful social media platforms to add value to their customers and brand equity. The company warns of cyber-squatting and a land grab, stating that only one party can control a given barcode in the ecosystem.

The comprehensive dashboard allows brands to control all entities, products, campaigns, promotions, and barcodes, curate any customer-created content, and permission by geography, product, brand, and barcode. The platform offers single-point content management and analytics, real-time heat maps based on barcode scanning, detailed analytics of replenishment, sales, and consumption, and financial implications extracted from customer behavior data, with full multi-currency accounting.

BarCodeReality leverages existing digital assets by utilizing existing web standards and standard web tools, such as CSS, JSON, and JSX, to minimize the cost of content production. By cutting costs, any web developer can use content generation tools and maintain identical theming across all properties, web, other phone apps, etc. Handset user interfaces can also be customized based on almost any criteria, such as dates/times, location, campaign, etc.

Their mission is to help brands get closer to their customers and help them meet their customers’ needs better. The company creates unprecedented customer engagement by immersing, engaging, interacting, and delighting customers on scan and surprising them with the best the brand and the web offer.

Media Contact
Company Name: BarCodeReality
Contact Person: Saxon Nicholls
Email: Send Email
Phone: +61490887376
Country: Australia
Website: https://www.barcodereality.com

Categories